KZM

KZM

2016

Brand experience

Office for the youth of the city of strawberries (Jagodina) needed a visual identity and a website that will help them to express their visions and activities.
Young people tend to leave this small city to go to the capital to find better opportunities. Therefore, the main goal of the newly opened office is to motivate young people of the city and to foster the interest for their community.

I came at an early stage, and together with leaders of the community, I developed the brand identity and communication strategy. Visual identity is contemporary, inspiring and bold. The main visual element, that helps to create these statements, is the illustration of the strawberry.

The logo K3M is in Cyrillic letters, and it stands for kancelarija za malde (office for the young). All the elements are created with the goal to enable KZM designers, in future, to be creative and free while working.

As the visuals begun to take shape, I was hired to help the team to develop the user interface for the website. The website is designed for both mobile, and desktop versions. The idea was to create a simple platform that can be updated by managers without further help of a designer.

To see the final results please visit:
http://kzmjagodina.rs/